Last week we've been discussing concept of EgoDollars - how you can employ this concept to promote your products using your most influential users. Today I would like to talk a little bit about NPS - Net Promoter Score.
Net Promoter Score can help you understand how many people would like to recommend your product and how many people would not only not recommend your product but also actively tell their friends to use something else.
Net Promoter Score can help you understand how many people would like to recommend your product and how many people would not only not recommend your product but also actively tell their friends to use something else.
If you connect both concepts (identification of most influential users and checking their attitude towards your product) can result in very powerful knowledge of whom should you target and ask for reference or ask why he/she don't like the product.
How to check your NPS?
Simply build a survey and ask your users! You can embed your survey into your Discourse workspaces (i.e. right after login ask your users to select one of the numbers in a neat modal box). We will store this information in our system and will show you the results in a neat report (let us know if you would like to have access to this feature!).
Calculating your NPS is very easy - get percentage of people who selected number 0 to 6 and percentage of people that selected 9 and 10. Subtract your detractor percentage from your promoter percentage. The result is your score.
Ideal score is of course 100 (100% of people select 9 or 10 and 0% of people select anything else).
This should be your ultimate goal, but of course we all know that it's pretty much impossible to achieve.
Anyway - we wish you good luck! Remember - Discourse can help you significantly increase your customers engagement and satisfaction! :)
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